The innovativeness of marketers, the trends of global businesses, the perceptions of employee about the company, the nature of products and services, the preferences of companies, the popular ways of marketing the product or service, everything has to be taken into account.Īs the trends and landscapes of international marketing evolve over time, there are some constraints that are hindering the way firms operate with. Many factors have to be kept in mind for this purpose. A refreshing take on the hotel establishment, Pendry provides guests with unrivaled luxury experiences while embracing the culture and eccentricities of each city. The international marketing has to be competitive in establishing the framework of creativity in which these models of communications can work. Globalization has shifted the premise of a single organization into thousands of different nations, each with a different ideology and perception. They have the ability to go overseas therefore they are planning to expand into Brazil. Cabo San Lucas is the only international area Montage has expanded to, however, Montage resorts has much potential to expand beyond a 1500 mile radius. Montage resorts currently have 4 locations: Laguna Beach Beverly Hills Deer Valley, UT and Cabo San Lucas. Located on an oceanfront bluff with sweeping panoramic views of the Pacific Ocean, this 250-room luxury beach resort is located in the heart of the picturesque. The company selected for this research is Montage Hotels & Resorts. The company will diversify its portfolio into an economy that is booming and attracting the foreign investment, however, montage Hotel needs to pay heed to the culture and the social differences that become challenging when expanding overseas. By expanding in Brazil montage Hotel and Resorts will make the most of the developing economy. Taking into account the points raised, it is assumed strategic planning as is a continuous process monitoring, reflection and synthesis of external and internal environment which results in a set of decisions that are implemented and adapted flexibly to achieve the inclusion organization of general and specific context. Strategic marketing planning in foreign entry is to keep the organization optimally adapted and continued their best opportunities, analyzing changes in the environment and maximizing the resources internally that give an advantage over the competition (Atwater,1998). If the strategy is designed and implemented appropriate to the product marketing and tourism market, the hotel can provide information for decision making and develop programs of action that will contribute to the implementation of the strategies of product, price, Promotion and Distribution and the achievement of marketing objectives of the organization. The purpose behind choosing this topic is to have a knowledge o the concepts of international marketing strategy and the diversity of the international market. Keeping in view this trend and an increasing number of players in the hospitality industry, the research paper examines the inetrbai0tnal marketing strategy of a business in Brazil the focus is on how the economic, cultural and social aspects of the economy can influence the expansion plan and how well the company can establish itself well overseas. However, having said that, you must keep in mind where this resort is located and the type of clientele that it draws – major celebrities.The current trend of hospitality industry absorbs a large portion of travelers (tourists) who wish to spend a time of leisure in their favorite destinations. With all this in mind, let me say that price wise, this was probably the most expensive spa that I, personally, have ever been to. The spa’s exercise room has floor-to-ceiling windows which take maximum advantage of the breathtaking ocean vista as you pedal your bike or run in place. There are many treatments to choose from, ranging from herbal and hydrotherapy body treatments to fitness consultation and daily classes. The spa has a separate men’s and women’s facility, both offering eucalyptus steam rooms, dry rooms, outdoor jacuzzi’s and comfy waiting rooms with a fireplace and a light snack/drink bar. Of course I took the opportunity to experience the spa. My room had a private oceanfront balcony and a spectacular view of the Laguna Beach coastline where I took the opportunity to dine on several occasions during my stay. I can’t tell you how excited I was to see the marbled bathroom with it’s large soaking tub, readily equipped with candles and lavish bath amenities. The rooms are designed with comfort and elegance in mind, with dark wood furnishings, white crown moldings, shuttered doors, stylish light fixtures, soft sand color schemes, and authentic artwork by noted California artists.
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